Value Added?

Often times I find myself telling prospective clients that we provide a value added service and today I had someone ask me what that means. He said that he has often heard it, but really did not know. This question made me take a moment and pause to reflect on what value DeBlauw Purchasing adds to a construction or renovation project besides the cost savings to the bottom line. My answer to him was simple as I said, “ we save you time and frustration and also provide you with confidence.” The man I was speaking to said “I understand saving time and frustration, but how do you provide confidence?” My reply was “the sole purpose of DeBlauw Purchasing is to assist you in renovating your hotel and because of that, we will do everything we can to make sure the project runs well and on time. It is like adding Brett Farve to the Vikings this year, the team was solid without him but now with Farve, they are much more confident that they can win.”
He asked me to follow up with him at the beginning of the first quarter of 2010. – Written by Matt Pegg, VP of Sales + Marketing

Filed under: Business Strategy, Insight, Purchasing by Amanda DeBlauw